Solo ads are one of the easiest marketing methods that
online marketers use for list building.
When it comes to buying solo ads internet marketers have a
few choices. They can take their chances with solo ad vendors on Facebook and
rely on solo ad testimonials to help steer them in the right direction.
Or they can opt for word-of-mouth referrals to independent
solo ad vendors.
But the best platform I have found for solo ad list building
is Udimi.
The reason for this is that everything is regulated.
For those who don’t know what a solo ad is let’s explore
what solo ads are and how solo ads are ordered.
What Are Solo Ads?
Solo ads are email ads. A solo ad vendor sells email ads
because they want to earn an income from their email list. The buyer or
customer wants to buy solo ads because they want to grow their email subscriber
list, who will hopefully buy the products that they promote to their newly
formed email list.
Before You Buy A Solo Ad
Before a buyer can buy a solo ad, they need to have set up a
landing page or squeeze page. (This is a page to offer an offer to the email
subscribers to get them to enter their email address.)
You Need an Autoresponder To Host Your Leads
Not only do you need a squeeze page but you need to connect
your squeeze page to an autoresponder to host your leads. The autoresponder
does a few things. It provides the contact fields for your subscribers to enter
their contact details into your squeeze page, it hosts the leads, and it gives
you the ability to send emails to your leads.
If you need a squeeze page or contact form and you don’t
have a website, and you’re low on cash, the best thing to do is sign up with
GetResponse and use one of their free contact forms and let GetResponse host it
for you.
It’s free. All that you need to pay for is the
autoresponder, which is free for the first 30 days, then $15 per month to host
your first 1000 subscribers.
If you’re an affiliate marketer, you need to be selective
about which autoresponder you choose. If you start sending affiliate marketing
emails to your subscribers, autoresponders like MailChimp will shut your
account down and you will lose access to your subscribers.
The best autoresponders for affiliate marketers are
GetResponse, Aweber, and Sendlane. I was with Aweber, but I switched to
GetResponse who are cheaper and their site navigation, I find is the best.
Not
only that, they have online chat if you need an instant response from a real
person.
You don’t need to stay with the same autoresponder for life,
you can build smaller lists on different autoresponders. Try all 3
autoresponders to see which you like best. The only problem is if you find one
you don’t like it can be difficult to import subscribers to a different
autoresponder as you need to prove that you didn’t buy or rent an email list.
It is unwise to buy or rent email lists as when you email
them you will be spamming them because they didn’t opt in to receive emails
from you.
The next best thing to buying an email list is to use an
email lead generation system called My Lead Gen Secret.
With My Lead Gen Secret
you are billed monthly and every day you receive 100 subscribers to email your
affiliate offer. It is like having your own email list.
The subscribers are people that are opportunity seeker leads
who have opted in to receive more information about business opportunities.
If
you email them about your business opportunities that is exactly what they
opted in to receive.
Getting Prospects To Subscribe
What should you offer your potential subscribers?
Most professional internet marketers agree that you should offer a lead magnet.
This can either be an eBook, a checklist, or a video series made by you. But
using a cheap or free eBook won’t cut it. It needs to be unique, or people can
search the web for it and get it elsewhere.
GetResponse also
offers a free 90 day course (banner in sidebar) that teaches you how to create
a lead magnet and as well as building a responsive email list.
They then either
submit an email swipe (email) and link to their squeeze page within the
email swipe, or they submit their squeeze page link and leave the solo ad
vendor to write the email swipe.
But it is advisable
that if you want to warm the email subscribers up to buy the product you are
promoting it is better to write your own swipe.
Buying a Solo Ad
To buy your first
solo ad click on ‘Find Sellers’. At the top of the screen there is a chart with
several categories.
Visitors is the
first category. Most internet marketing teachers suggest starting small. The
minimum for most solo ad sellers is 50 visitors. But most internet marketing
teachers advise to order no less than 100 clicks.
Price is the next
category. You can pay up to $0.95 per click for premium clicks. To begin with
it’s best to stick with no more than $0.50 per click.
Niche is next. Read
my blog post on how to select a niche and offer on Clickbank. If you’ve chosen
a niche on Clickbank and have followed my recommendation to promote a Bizopp
product. Then select ‘Marketing’. Udimi doesn’t have a Bizopp category, but
Marketing covers all marketing topics.
Ratings. I think
that sellers with the most ratings are best. This indicates 2 things. They
serve good traffic and people are return customers. Select 500+. This will
whittle down the number of sellers to less than 24 but we will have the best
sellers to choose from.
Got Sales is the
next category. Again, more is better. But now you have less than 2 sellers to
choose from.
I recommend Sarah
Chew. Sarah has consistently been easy to deal with and delivers 80-100% Tier
One traffic and is used by the super affiliate Ewen Chia. She gets sales for
her customers over 30% of the time, which means that now Sarah is one of the
top solo ad sellers on Udimi. If you don’t want to choose your own solo ad
seller, just search for Sarah Chew.
How Are Solo Ads Ordered?
Solo Ad vendors firstly attract buyers according to what
niche they specialize in. The most popular niche is generally the make money
online or affiliate marketing niche.
Solo ads are sold according to two metrics. What country the
email subscribers live in and how many clicks the buyer wants to buy.
Email subscribers who live in Tier One countries; these being
people who live in the 5 top tier countries; United States, Canada, United
Kingdom, Australia, and New Zealand. Other people add to this group, South
Africa, and Ireland.
You don’t have to buy solo ads from vendors who have email
subscribers from the top tier countries, but most marketers look for this as
the people from these countries are the wealthiest.
But people in tier two
countries probably have purchasing power as well if they are on the vendor’s
email list.
When it comes to selling clicks, most solo ad sellers won’t
sell less than 50 clicks, about USD$25, others won’t sell less than 100 clicks.
The maximum for most sellers is about 1000 clicks. How to buy a solo ad on
Udimi video.
Getting Your Solo Ad Approved
After buying your solo ad the seller needs to approve your
request. This is to ensure that your ad will be suitable for their list, and to
make sure that you are using a landing page.
If you direct link to an affiliate product the results will
be negative for both you and the solo ad vendor. You may report you didn’t get
any sales and your opt in rate will be negative.
Solo ad sellers are assessed on whether they are successful
by the percentage of buyers who got sales but of almost equal importance how
many solo ads they sold, and the buyer’s opt in rate.
The Clicks Are Coming
Once you start receiving clicks, a percentage of these
clicks will be opting into your email list. Not everyone that clicks your ad
will opt in. They are real human visitors making choices whether they like your
offer or not.
The number (percentage) of people that opt in is the opt in
rate. A 30% opt in rate is good, anything around 40 – 50% is very good, and
above 50% is excellent. It all depends upon your offer, the solo ads list, and
the day.
If the list has received a lot of offers like yours it is
likely they will not opt in. Some people are internet marketers who do it
full-time, others have jobs.
Different days are better than others. Some people
think Sunday is the best day to send solo ads because the theory is, they must
go to their job the next day which they hate.
It all depends on what the
subscriber thinks and feels.
The Udimi System – Getting You The Best Quality Traffic
Solo ad vendors must abide by the rules and deliver quality
visitors. The system uses a filter to check every visitor to make sure they are
real human visitors.
Not only that a solo vendor with a small list cannot sell 1000
clicks if they only have a list of 100 subscribers. This is because every click
must be unique. The solo ad vendor’s subscribers can’t click the solo ad 10
times to make up 1000 clicks.
Among solo vendors it is common to overdeliver, which means
that they give you 10% more visitors. This is a bonus and the more clicks you
buy the bigger the overdelivery. For example, if you buy 1000 clicks/visitor
you could get 100 extra visitors.
This is like getting a free solo ad.
Once your solo ad has been delivered you are asked to rate
the performance of your solo ad. Most people generally thank the solo ad
seller, add their opt in rate, and whether they received any sales.
Conclusion
If you are new to affiliate marketing, I recommend building
your list with My Lead Gen Secret as for a small fee you can grow a large list
without investing $100’s into solo ads, a website or squeeze page creator, and an
autoresponder.
Yes, My Lead Gen Secret provides you with an autoresponder to
email your leads as well as analytics.
But if you prefer to build your list yourself and want to
own an email list, then as I have recommended it is best to sign up with
GetResponse or the autoresponder of your choice and make use of Udimi.
Udimi is the best platform to buy solo ads from as the both
the buyers and sellers must abide by rules to protect both parties from shady
tactics. The seller has a platform to receive payment from and the buyer
receives quality traffic, and the possibility to receive more sales.
No comments:
Post a Comment